US Online Advertising Spending 2001-2011

Below are statistics representing U.S. Online Advertising Spend as provided by eMarketer. Online advertising has become a large and legitimate industry over the past several years as marketers have finally realized the power of the internet as a way to communicate with potential customers. Interestingly, online advertising in the U.S. has grown more than 3x since 2001. It is expected to double within the next 5 years. The implications for online businesses with ad-supported business models is tremendous. While this model may have been unsustainable for many victims of the dotcom boom, the environment has changed in favor of the online startup looking to quickly monetize off of site traffic.

US Online Advertising Spending (billions)
2001 - $7.1
2002 - $6.0
2003 - $7.3
2004 - $9.6
2005 - $12.5
2006 - $16.9
2007 - $21.4
2008 - $27.5 (expected)
2009 - $32.5 (expected)
2010 - $37.5 (expected)
2011 - $42.0 (expected)

For more insight into these stats, check out The Research Recap Blog